Areas of SpecialtyDuring my 10+ years in the media industry, I've worked with editors, marketers and sales teams to uncover the latest consumer trends and identify business opportunities.
Whether managing research for top brands or freelance writing for indie pubs, my career has two strong threads: knowledge of the Millennial and US Latino markets, and a keen understanding of digital/social media trends.
My marketing background has given me an edge as a writer; I consistently deliver persuasive copy tailored to a client's target audience. I understand which types of content are best read and most likely to be shared socially.
To see samples of published work, view my online portfolio.
I have led consumer research projects spanning traditional and new media (social, digital/online, TV and print) and have worked for top-tier brands like HBO, HBO Latino, Cinemax, People en Español and InStyle.
In 2008 I left my Research Manager job at HBO to backpack around the world for a year. I hiked in South Africa, camped in the Outback and trekked through the Colombian jungle. It was an amazing experience and set me on a new career path as a freelance writer and social media consultant.
Now back in New York City, I continue to leverage my blogging and social media skills to uncover research insights that inform marketing and strategic decisions.
University of Pennsylvania: BA in Spanish
New York University: Professional Certificate in Journalism
Academic year abroad in Buenos Aires, Argentina (La UBA and Universidad del Salvador)
>> Read my published articles
>> Learn more about my round-the-world adventure
>> Follow me on Twitter and Facebook
>> Visit the Downtown Traveler website