Wednesday, June 1, 2011

Why are bloggers important to the travel industry?

Destination marketers are increasingly courting bloggers to provide immediate, in-depth and influential coverage.

I was asked by the NTA to answer three questions about travel blogging for their newsletter. My task was to explain the importance of blogger outreach and to clarify what bloggers are looking for when they visit a destination.

I accepted without hesitation. The NTA is the leading association for travel professionals in North America and their newsletter reaches a wide and influential audience.

Check out my "3Q" answers-- and share your opinion of blogger outreach by leaving a comment below!

>> Click here to read the short "3 Questions" feature:

Can a Blogger Help Your Destination? 3Qs with Leslie Koch

>> Click here to read the full Q&A, including tips for reaching bloggers on Twitter:

Finding a Travel Blogger for Your Destination




  1. Having an influential blogger write about your place beats most of the paid advertising in terms of convincing powers. Travelers just trust bloggers more than traditional advertising.

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