Why are bloggers important to the travel industry?

Destination marketers are increasingly courting bloggers to provide immediate, in-depth and influential coverage.

I was asked by the NTA to answer three questions about travel blogging for their newsletter. My task was to explain the importance of blogger outreach and to clarify what bloggers are looking for when they visit a destination.

I accepted without hesitation. The NTA is the leading association for travel professionals in North America and their newsletter reaches a wide and influential audience.

Check out my "3Q" answers-- and share your opinion of blogger outreach by leaving a comment below!

>> Click here to read the short "3 Questions" feature:

Can a Blogger Help Your Destination? 3Qs with Leslie Koch

>> Click here to read the full Q&A, including tips for reaching bloggers on Twitter:

Finding a Travel Blogger for Your Destination

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US Travel Leaders Head to Egypt and Jordan on "Restoring the Journey" Tour

Is it safe to travel to Egypt and Jordan? Travelers aren't so sure, and tourism is down significantly in the Middle East.

The presidents of leading US-based travel associations are heading to the region tomorrow for a six-day trip. Sponsored by the tourism ministries of Egypt and Jordan, the “Restoring the Journey” trip is both a fact-finding mission and a way for the U.S. travel industry to show its support for Middle East tourism.

I will be joining the leaders of the USTOA, NTA, ATTA and ASTA on this tour and will be providing live coverage on Downtown Traveler's Twitter and Facebook pages.

For more information, read the full post here:
"Is it safe to travel to Egypt and Jordan? US tourism leaders to investigate"

Photo courtesy of Visit Jordan

Follow Downtown Traveler on Twitter and Facebook for continued coverage of the “Restoring the Journey” trip.

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Huffington Post review of NYC's indoor pop-up park

New Yorkers have one more day to visit the Openhouse Gallery pop-up park. The chirping birds, green grass and trees may be artificial, but this is the closest you'll get to the real thing until springtime! Click on my Huffington Post article to learn more about the park:

"New York City's Indoor Pop-up Park Is a Winter Escape"

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Locavore alert: ‘Farm City’ launches food events in Brooklyn
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NYC artist Tattfoo Tan turns compost into art at Chelsea's Arario Gallery (photos)

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